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A loyalty programme tailored to your lifestyle
Our exceptional rewards programme designed around individuals, U By Emaar embodies the best that life has to offer. From stays at award-winning destinations, to culinary journeys at world-class restaurants and time spent at Dubai’s most popular attractions, we transform every moment into a rewarding experience.
Tier Benefits
Earn and redeem your way into higher tiers to unlock greater benefits.
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Black
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Silver
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Gold
-
Platinum
As soon as you join
Dine
5% Savings on F&B
Earn Points Towards Free Dining
Access to Exclusive Member’s Only Dining Offers
Relax
5% Savings on Spa
Earn Points Towards Free Spa Treatments
Access to Exclusive Member’s Only Wellness Offers
Stay
Earn Points Towards Free Room Nights
Access to Exclusive Member’s Only Stay Offers
Digital Keys at select hotels
Shop
Earn Upoints on Shopping
Access to Exclusive Member’s Only Shopping Offers
Play
5% Savings at the Arabian Institute of Music
Earn Upoints Towards Free Leisure & Entertainment Activities
Access to Exclusive Members Only Play Offers
More
Access to partners’ services and benefits
Dedicated Customer Care
From 10 Nights or 10000 Tier Points
Dine
10% Savings on F&B (Emaar Hotels operated only) Excluding Lobby Lounge Address Downtown
Earn Points Towards Free Dining
Access to Exclusive Member’s Only Dining Offers
Relax
Earn Points Towards Free Spa Treatments
10% Savings on Spa (Emaar Hotels operated only)
Savings on Fitness (VEO) – TBC
Access to Exclusive Member’s Only Wellness Offers
Access to Exclusive Member’s Only Fitness Offers
Play
Earn Points Towards Free Tickets to Entertainment
Earn Points Towards Free Access to Attractions
Savings on Entertainment
Savings on Attractions
Stay
Earn Points Towards Free Room Nights
5% Savings on Hotel Stay (Emaar Hotels operated only)
Access to Exclusive Member’s Only Stay Offers
Late Checkout
Digital Keys*
Shop
Earn Upoints on Shopping
Access to Exclusive Member’s Only Shopping Offers
More
Partner Offers
Dedicated Member Support
Gift your Points
From 30 Nights or 30000 Tier Points
Dine
15% Savings on F&B (Emaar Hotels operated only ) Excluding Lobby Lounge Address Downtown
Earn Points Towards Free Dining
Access to Exclusive Member’s Only Dining Offers
Relax
Earn Points Towards Free Spa Treatments
15% Savings on Spa (Emaar Hotels operated only)
Savings on Fitness (VEO) – TBC
Access to Exclusive Member’s Only Wellness Offers
Access to Exclusive Member’s Only Fitness Offers
Stay
Earn Points Towards Free Room Nights
10% Savings on Hotel Stay (Emaar Hotels operated only)
Access to Exclusive Member’s Only Stay Offers
Late Checkout
Room Upgrade (Max 7 nights per year)
Digital Keys*
Play
Earn Points Towards Free Tickets to Entertainment
Earn Points Towards Free Access to Attractions
Savings on Entertainment
Savings on Attractions
Shop
Earn Upoints on Shopping
Access to Exclusive Member’s Only Shopping Offers
More
Surprise Rewards
Partner Offers
Dedicated Member Support
Gift your Points
From 40 Nights or 40,000 Tier Points
Dine
20% Savings on F&B (Emaar Hotels operated only ) Excluding Lobby Lounge Address Downtown
Earn Points Towards Free Dining
Access to Exclusive Member’s Only Dining Offers
Relax
Earn Points Towards Free Spa Treatments
20% Savings on Spa (Emaar Hotels operated only)
Savings on Fitness (VEO) – TBC
Access to Exclusive Member’s Only Wellness Offers
Access to Exclusive Member’s Only Fitness Offers
Stay
Earn Points Towards Free Room Nights
10% Savings on Hotel Stay (Emaar Hotels operated only)
Access to Exclusive Member’s Only Stay Offers
Late Checkout
Suite Upgrade (Max 7 nights per year)
Digital Keys*
Play
Earn Points Towards Free Tickets to Entertainment
Earn Points Towards Free Access to Attractions
Savings on Entertainment
Savings on Attractions
Shop
Earn Upoints on Shopping
Access to Exclusive Member’s Only Shopping Offers
More
Invitations to Exclusive Members Only Events
Surprise Rewards
Partner Offers
Dedicated Member Support
Silver Gift A Status
Gift your Points
For more information please see our Frequently Asked Questions and Terms & Conditions.
*The stated benefit is exclusively available to U By Emaar Platinum loyalty members and is not applicable to individuals holding U By Emaar – Emirates NBD credit cards.
Tier Benefits
Earn and redeem your way into higher tiers to unlock greater benefits.
Black
As soon as you join
Silver
From 10 Nights or 10000 Tier Points
Gold
From 30 Nights or 30000 Tier Points
Platinum
From 40 Nights or 40,000 Tier Points
Dine
Savings on F&B (Emaar Hotels operated only ) Excluding Lobby Lounge Address Downtown
Earn Points Towards Free Dining
Access to Exclusive Member’s Only Dining Offers
Relax
Earn Points Towards Free Spa Treatments
Savings on Spa (Emaar Hotels operated only)
Savings on Fitness (VEO) – TBC
Access to Exclusive Member’s Only Wellness Offers
Access to Exclusive Member’s Only Fitness Offers
Stay
Earn Points Towards Free Room Nights
Savings on Hotel Stay (Emaar Hotels operated only)
Access to Exclusive Member’s Only Stay Offers
Late Checkout
Upgrade (Max 7 nights per year)
Digital Keys*
Shop
Earn Upoints on Shopping
Access to Exclusive Member’s Only Shopping Offers
Play
Earn Points Towards Free Tickets to Entertainment
Earn Points Towards Free Access to Attractions
Savings on Entertainment
Savings on Attractions
More
Invitations to Exclusive Members Only Events
Surprise Rewards
Partner Offers
Dedicated Member Support
Silver Gift A Status
Gift your Points
*The stated benefit is exclusively available to U By Emaar Platinum loyalty members and is not applicable to individuals holding U By Emaar – Emirates NBD credit cards.