Emaar Hospitality Group wins Microsoft Dynamics Digital Transformation Award for its digital innovation initiative

  • Company’s Microsoft Dynamics solution recognised for contribution to enhanced customer experience, employee productivity and enhanced business outcome

Dubai, UAE; February 14, 2018: Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, has been honoured with the Microsoft Dynamics Digital Transformation Award in the hospitality category at a special awards ceremony that recognised the UAE’s most innovative organisations in the field of digital transformation.

The Microsoft Dynamics Digital Transformation Awards, held during Microsoft’s Digital Transformation Awareness Month, recognised those playing a leading role in driving successful digitisation initiatives that lead to better engagement of customers, empowered employees, optimised operations and reinvented products and services.

Judges assessed the achievements of several digital trend-setters that had used Microsoft solutions such as Dynamics 365, the Azure cloud, Office 365 and Power BI to propel their organisations to startling new performance heights. Under strong consideration was the extent to which each candidate had reinvented their business models through digitisation and how they had positively impacted their industry.

The nomination process was conducted through a Microsoft survey, which allowed customers the opportunity to describe an innovative project implemented using Microsoft technology solutions. Each project was scored on key performance indicators such as customer satisfaction, loyalty, employee productivity, operational efficiency and product or service transformation.

The nominations were split into industry categories: retail, banking, government, hospitality, education, health, energy and entertainment. Emaar Hospitality Group, won the hospitality category in recognition of driving digital transformation using Microsoft Dynamics solutions that enhances customer service standards, promotes employee efficiency and contributes to improved business outcome.

Emaar Hospitality Group is implementing Microsoft Dynamics 365 CRM across all hotels under Address Hotels + Resorts, Vida Hotels and Resorts, and Rove Hotels with the goal of enhancing guest satisfaction. Assuring a holistic and detailed 360-degree perspective of guest and prospect profiles, interactions, history, and other relevant information, the innovation solution streamlines and integrates sales, guest services and marketing functions that contribute to increased productivity.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “Digital innovation is central to our operational strategy to enhance the customer service experience while achieving higher levels of operational efficiency. This is part of an organisation-wide digital transformation, steered through three key projects. The wealth of information about guests, gained from Microsoft Dynamics 365 CRM, helps drive cross-selling and up-selling, and improving their guest experience – in turn building our brand loyalty and reputation.”

“Today, we celebrate the successes of our technology champions, as they reap benefits of digital transformation,“ said Sayed Hashish, General Manager, Microsoft Gulf. “The UAE has always shown the innovative side of humankind. From soaring skyscrapers to cutting-edge, government e-services, people and organisations here lead the way in building better communities. The customers we honour today are prime examples of those that have taken the digital plunge, and made great leaps forward using the intelligent cloud and the intelligent edge.”


Note to Editors

About Emaar Hospitality Group:

Emaar Hospitality Group LLC is a wholly-owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, and manages Emaar’s hospitality and leisure projects globally.

Defining its competency in managing mixed-use property developments, Emaar Hospitality Group owns and manages a diversified portfolio of assets including hotels, serviced residences, golf clubs, polo club, marina and lifestyle dining restaurants.

Emaar Hospitality Group has defined its credentials in the hotel industry with the launch of three brands, each with a distinct niche – Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels.

Address Hotels + Resorts has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Address offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance. Address Hotels + Resorts is set to operate hotels and serviced residences in Saudi Arabia, Egypt, Turkey, Bahrain, Maldives and other key markets in the region as well as in Dubai.

An upscale lifestyle hotel and residences brand, Vida Hotels and Resorts is for the new generation of business executives, entrepreneurs and leisure travellers. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, Vida hotels are a stimulating environment where style meets convenience and interactivity. Vida Hotels and Resorts has two properties in Dubai and is set to operate hotels and serviced residences in Abu Dhabi, Bahrain, Saudi Arabia and Egypt, and other key markets in the region as well as in Dubai.

A contemporary midscale hotel brand that reflects the pulse of Dubai, Rove Hotels is a joint venture between Meraas and Emaar Properties PJSC. Designed for the new generation traveller and highly mobile socially connected global nomads who recognise value, stays connected through technology and gravitate towards culturally-inspired surroundings, Rove Hotels are reliable, modern, fuss-free and super-efficient. Rove Hotels has four properties in well-connected locations across Dubai and is set to operate further properties in the city. The leisure assets of Emaar Hospitality Group include Arabian Ranches Golf Club, Dubai Polo & Equestrian Club and Dubai Marina Yacht Club. www.emaar.com

For more information, please contact:
Kelly Home | Nivine William
ASDA’A Burson-Marsteller
+9714 4507 600
kelly.home@bm.com | nivine.william@bm.com

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