A loyalty programme designed around individuals, U By Emaar embodies the best that life has to offer. Based on the philosophy of creating memories and enjoying unique experiences, the programme gives members the opportunity to earn, redeem and benefit from preferential rates and benefits across hotels, resorts, restaurants and entertainment attractions. Created in a way that allows you to progressively gain access to a world of privileges, the four-tiered loyalty programme presents elevated experiences for members as they are upgraded through each tier. From hotel stays and spa treatments, to restaurant experiences and entertainment at world-class attractions, U By Emaar transforms every moment into a rewarding experience.