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Designed for the inspired, Vida Hotels and Resorts is an urban hub and a place for the next generation of entrepreneurial minds to stay, play and connect. Intuitive style, convenience, comfort and sensory stimulation are mixed with technology and personalised service. Positioned as an upscale lifestyle brand, Vida Hotels and Resorts is business savvy, offering the technology, services, environment and facilities that its guests need to optimise their stay.

operation

2

Projects in
operation
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13

Projects in
development
rooms

150

Average number
of rooms
luxury

Positioning
Upscale lifestyle

business
Market segments
Business and leisure
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BRAND CONCEPT

Every Vida Hotels and Resorts property features a refreshing, carefree, inspiring lifestyle experience. Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and creativity in design led spaces. It is a playground, a reason to relax and invent, to fuel and connect. Vida is designed for the well-travelled, confident, intelligent and social Visionaries, who appreciate value but are willing to pay for it when it is important.
Brand Positioning

BRAND POSITIONING

Vida Hotels and Resorts is a global brand with a local soul, featuring personalised intuitive service that reaches far beyond the hotel’s walls. It’s an inspiring hub where like minds create, connect and come alive. As the positioning statement of Vida Hotels and Resorts, ‘Alive and Inspired’ demonstrates, a refreshing approach to hospitality and its brand values emphasise this attitude.

BRAND VALUES

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Freedom

An environment that supports self expression, to connect and create

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Inspiration

From design to service and beyond, sophisticated energy fuels creativity

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Intuition

A place where creativity inspires and intuitive service feels like home

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Responsibility

Empowered associates ensure that every guest experience never falls below perfection

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