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Address Hotels + Resorts is a group of premium luxury hotels by Emaar Hospitality Group, positioned as a perfect choice for business and leisure travellers. Address has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Enriching the lives of its guests with luxury, style and elegance, it offers a more personal and engaging experience to guests in a premium lifestyle environment.
6
Projects in
operation
operation
19
Projects in
development
development
150+
Average number
of rooms
of rooms
Positioning
Premium luxury
Premium luxury
Market segments
Business and leisure
Business and leisure
BRAND CONCEPT
Defined by an innovative approach to hospitality, Address Hotels + Resorts is a name synonymous with quality, prestige and excellence. Its guests are world travellers, who are cosmopolitan in their approach, seeking vibrant social interactions. The brand prides itself with its broad range of signature experiences and every destination presents a fully-integrated lifestyle offering, seamlessly delivered through multidimensional and multi-sensory experiences.
BRAND POSITIONING
The defining characteristics of Address Hotels + Resorts, situated in the most sought-after locations, are manifested in the brand essence, with experiences delivered in a sophisticated, modern and chic setting. The positioning statement of Address Hotels + Resorts, ‘Where Life Happens’ demonstrates a personal approach to hospitality and its brand values emphasise this attitude.
BRAND VALUES
Magnetic
Must-see, must-visit and must-feel experiences that attract and entice
Personalised
Customised service offering and intuitive delivery to suit individual preferences
Lifestyle
Diverse and distinct destinations that complement the aspirations and lifestyles of its guests
Engaging
Interactive experiences that are immersive and interesting, making every stay memorable
