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Address Hotels + Resorts is a group of premium luxury hotels by Emaar Hospitality Group, positioned as a perfect choice for business and leisure travellers. Address has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Enriching the lives of its guests with luxury, style and elegance, it offers a more personal and engaging experience to guests in a premium lifestyle environment.

operation

6

Projects in
operation
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19

Projects in
development
rooms

150

Average number
of rooms
luxury
Positioning
Premium luxury
business
Market segments
Business and leisure
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BRAND CONCEPT

Defined by an innovative approach to hospitality, Address Hotels + Resorts is a name synonymous with quality, prestige and excellence. Its guests are world travellers, who are cosmopolitan in their approach, seeking vibrant social interactions. The brand prides itself with its broad range of signature experiences and every destination presents a fully-integrated lifestyle offering, seamlessly delivered through multidimensional and multi-sensory experiences.
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BRAND POSITIONING

The defining characteristics of Address Hotels + Resorts, situated in the most sought-after locations, are manifested in the brand essence, with experiences delivered in a sophisticated, modern and chic setting. The positioning statement of Address Hotels + Resorts, ‘Where Life Happens’ demonstrates a personal approach to hospitality and its brand values emphasise this attitude.

BRAND VALUES

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Magnetic

Must-see, must-visit and must-feel experiences that attract and entice

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Personalised

Customised service offering and intuitive delivery to suit individual preferences

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Lifestyle

Diverse and distinct destinations that complement the aspirations and lifestyles of its guests

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Engaging

Interactive experiences that are immersive and interesting, making every stay memorable

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