Bringing value to your next stay

Loyalty and rewards programmes are a feature of any leading airline, hotel group or retail chain. Customers have come to expect it. But, when Emaar does something, we feel obliged to set new standards and not simply join the pack – and that’s exactly what we have done with U By Emaar.

Although Emaar Hospitality Group is all about hospitality, there are other Emaar divisions devoted to entertainment and unique leisure experiences. These are all rolled into one programme that enables members to earn on their spend at any participating Emaar venue, receive exclusive benefits and redeem their points.

Our reach across Dubai is unparalleled and we have the most generous benefits available, reserved especially for our members. You won’t find better deals through any other channel as we want to offer the most rewarding experiences directly from us to our best guests.

By combining stays, spas, dining and entertainment attractions, we cover a wide wish-list with the very best that Dubai has to offer in terms of experiences and lifestyle. You can take the kids to the ice rink, book a pampering treatment at Address Boulevard, tee off at Arabian Ranches Golf Club, or indulge in delicious Pasision style cuisine at La Serre. You’ll receive discounts all the way and earn a percentage of your spend back in terms of Upoints – far ahead of the industry standard of just one or two percent.

The great thing about registering for U By Emaar is that it’s free and easy to do. The easiest way to do this is to register online at, and then collect your membership pack from any of the participating hotels, restaurants and leisure outlets, including Vida Hotels and Resorts, Address Hotels and Resorts, Rove Hotels, Emaar Leisure Group and Lifestyle Dining. Then you can get started straight away on earning your rewards.

To make sure we add real value, it’s possible to collect Upoints at Emaar’s various leisure attractions including Dubai Aquarium and Underwater Zoo and Reel Cinemas, to name a few. When it’s time to use your points, redeeming couldn’t be easier. For every Upoint earned, you’ll get the opportunity to redeem them during your next visit.

It’s not just about earning those dirhams to spend, however. The other benefit of using U By Emaar is that as you increase the number of points you earn, you’ll move up in the membership tiers, starting from Black and moving up to Silver, Gold and finally Platinum, with benefits including discounts on dining, spa treatments, room rates and more, plus complimentary room upgrades.

Of course, the higher the tier the greater the discount; for example, Black tier members get 10 percent off their dining bills, while Platinum tier members receive a 30 percent discount. Platinum tier members also get exclusive discounts, saving 20 percent on membership at Emaar Leisure Group properties and so much more.

It’s not just about the financial perks – you could also get late check out for 4pm – invaluable – as well as complimentary transfer to and from Dubai International Airport. It’s another way to make members feel like Emaar’s truly treasured loyal guests.

Emaar Hospitality management representative

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