Serviced residences managed by Emaar Hospitality Group, under the Address Hotels + Resorts, Vida Hotels and Resorts, and Rove Hotels brands unlock significant real estate value for the developer. Branded residences across midscale, upscale and luxury categories offer an unmatched consumer value proposition. Providing asset protection from a trusted global brand, we guarantee a significant pricing premium over comparable, non-branded residential properties. The market leading strategy of Emaar Hospitality Group derives from long-term management agreements with our brands, hotel services and significant brand benefits.
An extensive expertise in operating mixed-use developments
Protected value proposition from professionally managed reserves
Enhanced lead generation with Emaar database in key markets
A lowered cost basis from the sale of residential real estate
Accelerated sales velocity and lower sales and marketing costs
Higher supplementary revenue to the hotel from hotel facilities
Tailored marketing support, sales advisory and design services
Improved operating costs via Homeowners Association (HOA)