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Designed for the inspired, Vida Hotels and Resorts is an urban hub and a place for the next generation of entrepreneurial minds to stay, play and connect. Intuitive style, convenience, comfort and sensory stimulation are mixed with technology and personalised service. Positioned as an upscale lifestyle brand, Vida Hotels and Resorts is business savvy, offering the technology, services, environment and facilities that its guests need to optimise their stay.
2
Projects in
operation
operation
13
Projects in
development
development
150+
Average number
of rooms
of rooms
Positioning
Premium luxury
Premium luxury
Market segments
Business and leisure
Business and leisure
BRAND CONCEPT
Every Vida Hotels and Resorts property features a refreshing, carefree, inspiring lifestyle experience. Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and creativity in design led spaces. It is a playground, a reason to relax and invent, to fuel and connect. Vida is designed for the well-travelled, confident, intelligent and social Visionaries, who appreciate value but are willing to pay for it when it is important.
BRAND POSITIONING
Vida Hotels and Resorts is a global brand with a local soul, featuring personalised intuitive service that reaches far beyond the hotel’s walls. It’s an inspiring hub where like minds create, connect and come alive. As the positioning statement of Vida Hotels and Resorts, ‘Alive and Inspired’ demonstrates, a refreshing approach to hospitality and its brand values emphasise this attitude.
BRAND VALUES
Freedom
An environment that supports self expression, to connect and create
Inspiration
From design to service and beyond, sophisticated energy fuels creativity
Intuition
A place where creativity inspires and intuitive service feels like home
Responsibility
Empowered associates ensure that every guest experience never falls below perfection
