Serviced residences managed by Emaar Hospitality Group, under the Address Hotels + Resorts, Vida Hotels and Resorts, and Rove Hotels brands unlock significant real estate value for the developer. Branded residences across midscale, upscale and luxury categories offer an unmatched consumer value proposition. Providing asset protection from a trusted global brand, we guarantee a significant pricing premium over comparable, non-branded residential properties. The market leading strategy of Emaar Hospitality Group derives from long-term management agreements with our brands, hotel services and significant brand benefits.