3_03_rove
Through a concept that is simple yet inspirational, the contemporary midscale Rove Hotels brand is forever true to its multicultural Dubai roots. Designed for the modern, attentive, value conscious and socially connected generation, Rove Hotels fuses 21st century innovation with sophistication and historical enrichment to deliver an experience like no other. Mirroring the evolution of Dubai as a flourishing global brand, Rove Hotels is here to inspire, here to advance, here to stay.

operation

5

Projects in
operation
icon-2

7

Projects in
development
rooms

300

Average number
of rooms
luxury
Positioning
Contemporary midscale
business
Market segments
Groups, business and leisure
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BRAND CONCEPT

Designed for the new generation traveller who recognises value, stays connected through technology and gravitates towards culturally inspired surroundings, Rove Hotels defines a new niche in the vibrant hospitality sector. Providing a social and cultural hub for international explorers, efficiency and relevance are at the heart of the brand concept. Contemporary and stylish, Rove Hotels embodies the identity of Dubai, its pulse and dynamic environment.
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BRAND POSITIONING

A true value hospitality experience, Rove Hotels represents a place that a Rover can and will keep coming back to. A lifestyle brand that provides a place to go, a place to stay and a place on the map for the modern-day traveller. As the positioning statement of Rove Hotels, ‘Exploring Without Borders’ demonstrates, the approach and its brand values emphasise this attitude.

BRAND VALUES

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Connected

Omnipresent and intrinsically social

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Inspired

Exploring and seeking authentic experiences

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Smart

Confident, tech savvy, convenient and always one step ahead

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Authentic

To the ever evolving Dubai and international landscape

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Relevant

In-depth understanding of the community and the target market

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